________ are people within a reference group who, because of special skills, knowledge, personality, or other characteristics, exert social influence on others.
A) Opinion leaders
B) Late mainstream adopters
C) Strangers
D) Barnacles
E) Lagging adopters

Question

Quizplus · Accepted Answer

Opinion leaders are individuals within a reference group who influence others due to their expertise, knowledge, or personality. They are respected by others and their opinions are valued. Opinion leaders are important in the dissemination of information and influencing a group's behavior, such as purchasing decisions. Therefore, A) Opinion leaders is the best choice. The other choices, such as late mainstream adopters, strangers, barnacles, and lagging adopters, do not fit the description of individuals who exert social influence on others within a reference group.

________ Are People Within a Reference Group Who, Because of Special