________ involves enlisting or even creating opinion leaders to serve as brand ambassadors who spread the word about a company's products.
A) Social marketing
B) Traditional marketing
C) Buzz marketing
D) Direct marketing
E) Values marketing

Question

Quizplus · Accepted Answer

This is the definition of buzz marketing, which involves creating a buzz or excitement around a brand by enlisting influential people to share their positive experiences with their audience.

________ Involves Enlisting or Even Creating Opinion Leaders to Serve