When marketers want to promote their products and services through word-of-mouth marketing programs, they typically begin by ________.
A) pushing one-way commercials at customers
B) identifying and targeting late adopters
C) developing print and radio advertisements
D) generating person-to-person brand conversations
E) withdrawing from online social networks

Question

Quizplus · Accepted Answer

When marketers want to promote their products and services through word-of-mouth marketing programs, they typically begin by generating person-to-person brand conversations. This involves identifying potential brand advocates and encouraging them to talk about the brand to their friends, family, and colleagues. It can be done through social media, influencer marketing, referral programs, and other tactics that focus on getting people talking about the brand in a positive way.

When Marketers Want to Promote Their Products and Services Through