When planning communications for a detergent brand, which of the following sequences of buyer responses should the marketer choose on which to base the communications model?
A) feel-do-learn
B) do-feel-learn
C) feel-learn-do
D) learn-do-feel
E) learn-feel-do
Correct Answer:
Verified
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Q78: A "do-feel-learn" response sequence is considered appropriate
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