Which is the first step to be performed by a marketer in developing effective marketing communications?
A) identifying a target audience
B) determining the objectives
C) establishing the budget
D) deciding on the media mix
E) selecting the communication channels

Question

Quizplus · Accepted Answer

Identifying a target audience is the first step in developing effective marketing communications. Without knowing who the communication is intended for, it is impossible to create a message that will resonate with the audience and achieve marketing objectives.

Which Is the First Step to Be Performed by a Marketer