Smaller companies may assign specific executives to watch particular competitors. A manager who used to work for a competitor might follow that competitor closely to see what it does in the marketplace. Such a manager would be considered the company's ________ on that competitor.
A) market leader
B) market challenger
C) surrogate consumer
D) in-house expert
E) laggard

Question

Quizplus · Accepted Answer

The manager who used to work for a competitor and is now following that competitor closely would be considered an in-house expert on that competitor. Option A (market leader) and option B (market challenger) refer to the company itself, not an individual manager. Option C (surrogate consumer) refers to a marketing research technique, not a specific role within a company. Option E (laggard) refers to a company that is slow to adopt new technologies, not a role within a company.

Smaller Companies May Assign Specific Executives to Watch Particular Competitors