Amazon.com, eBay, and GEICO approach customers via Web sites or mobile apps. This is an example of ________.
A) mass marketing
B) guerrilla marketing
C) direct marketing
D) multi-level marketing
E) ambush marketing

Question

Quizplus · Accepted Answer

Direct marketing involves communicating with customers directly through various channels such as websites, mobile apps, email, social media, etc. The examples given (Amazon.com, eBay, and GEICO) are all companies that use these channels for direct marketing purposes. Mass marketing and guerrilla marketing are more broad and encompassing strategies, while multi-level marketing and ambush marketing involve more specific tactics.

Amazoncom, EBay, and GEICO Approach Customers Via Web Sites or Mobile