Which of the following categories in the customer database includes information on customers' age, income, and birthdays?
A) demographic data
B) psychographic data
C) geographic data
D) buying behavior data
E) census data

Question

Quizplus · Accepted Answer

Demographic data includes information on customers' age, income, and birthdays. Psychographic data includes information about customers' interests, values, and opinions. Geographic data includes information about customers' location or geographic region. Buying behavior data includes information about customers' purchasing patterns and habits. Census data is a type of demographic data that is collected by the government.

Which of the Following Categories in the Customer Database Includes