All of the following are forms of direct marketing EXCEPT ________.
A) personal selling
B) point-of-purchase promotion
C) telemarketing
D) direct-mail marketing
E) kiosk marketing

Question

Quizplus · Accepted Answer

Point-of-purchase promotion is not a form of direct marketing. It refers to promotional materials or displays in a retail setting that encourage impulse purchases at the point of sale. The other options listed are all forms of direct marketing.

All of the Following Are Forms of Direct Marketing EXCEPT