________ data in the customer database includes data about the recency, frequency, and monetary value of past purchases of a customer.
A) Census
B) Psychographic
C) Geographic
D) Buying behavior
E) Demographic

Question

Quizplus · Accepted Answer

The recency, frequency, and monetary value of past purchases of a customer are indicators of buying behavior, which relates to the customer's behavior and patterns of purchasing. The other options (census, psychographic, geographic, and demographic) do not specifically relate to past buying behavior.

________ Data in the Customer Database Includes Data About the Recency