Question 1

________ are large and highly automated warehouses designed to receive goods from various plants and suppliers, take orders, fill them efficiently, and deliver goods to customers as quickly as possible.

Accepted Answer

Distribution centers are specifically designed to receive goods, process orders, and efficiently deliver goods to customers. Loading docks and shipping platforms may be a part of distribution centers, but they do not encompass the entire operation. Open warehouses and product platforms do not typically have the same level of automation and order fulfillment capabilities as distribution centers.

Question 2

Smart Shoppers, an online store which delivers its products to homes in and around California, recently switched its entire fleet to biodiesel trucks that run on used cooking oil rather than gas. Smart Shoppers has most likely developed a(n) ________.

Accepted Answer

Smart Shoppers has implemented a green supply chain by switching to biodiesel trucks that use used cooking oil rather than gas.

Question 3

________ involves planning, implementing, and controlling the physical flow of goods, services, and related information from points of origin to points of consumption to meet customer requirements at a profit.

Accepted Answer

Marketing logistics involves the flow of goods, services, and information from the point of origin to the point of consumption, with the aim of meeting customer requirements at a profit. It encompasses planning, implementing, and controlling the physical aspects of this process, such as transportation, warehousing, and inventory management. It is an important part of supply chain management and helps companies to efficiently deliver products to customers, while reducing costs and improving customer satisfaction.

Question 4

________ logistics refers to moving products and materials from the suppliers to the factory.

Accepted Answer

Inbound logistics specifically refers to the movement of materials and goods from suppliers to the factory. Outbound logistics refers to the movement of finished products from the factory to customers, while reverse logistics refers to the movement of products back from customers to the manufacturer. Diverse logistics and customer-centered logistics are not commonly used industry terms.

Question 5

Why do firms have difficulty accessing potential market areas in developing countries, such as China and India?

Accepted Answer

Developing countries often have inadequate distribution systems that make it difficult for firms to access potential markets. This can include poor transportation infrastructure, limited access to technology, and inefficient supply chains. As a result, it can be challenging for companies to reach customers in these areas and distribute their products effectively.

Question 6

Which of the following is true of the exclusive distribution strategy?

Accepted Answer

Exclusive distribution strategy limits the number of intermediaries who carry a company's products. This strategy is often associated with luxury brands, as it helps to maintain their brand image of exclusivity and prestige.

Question 7

________ logistics starts with the marketplace and works backward to the factory or even to sources of supply.

Accepted Answer

The answer of ________ logistics starts with the marketplace and...

Question 8

A strategy of exclusive dealing is most likely considered legal if ________.

Accepted Answer

Exclusive dealing arrangements are legal if they do not substantially lessen competition. This means that other competitors still have a fair chance to compete in the market. The other options are not directly related to the legality of exclusive dealing arrangements.

Question 9

________ logistics involves moving products from the factory to resellers and ultimately to customers.

Accepted Answer

Outbound logistics involves the movement of products from the factory to resellers and ultimately to customers.

Question 10

________ management refers to the management of upstream and downstream value-added flows of materials, final goods, and related information among suppliers, the company, resellers, and final consumers.

Accepted Answer

The definition given in the question is a clear description of supply chain management. Choice A refers to cross-functional management, but that is not a complete definition in the context of the question. Choices C, D, and E are not relevant to the description provided.

Question 11

Reusing, recycling, refurbishing, or disposing of broken, unwanted, or excess products returned by consumers or resellers is known as ________.

Accepted Answer

Reverse logistics refers to the process of managing products that are returned by consumers or resellers. This may involve reusing, recycling, refurbishing, or disposing of these products in an environmentally friendly and cost-effective manner. Cross merchandising and disintermediation refer to different aspects of supply chain management, while diverse logistics and inbound logistics are broader concepts that encompass various activities involved in moving goods from suppliers to customers.

Question 12

Which of the following involves the producer agreeing not to sell to other dealers in a given area, or the buyer agreeing to sell only in its own region?

Accepted Answer

An exclusive territorial agreement involves the producer agreeing not to sell to other dealers in a given area, or the buyer agreeing to sell only in its own region. Closed loop marketing refers to a marketing strategy that involves communicating with customers and analyzing their behavior to tailor marketing messages. Uniform-delivery pricing is a pricing strategy where the company charges the same price for its products regardless of the delivery location. Cross merchandising involves displaying complementary products together in order to encourage additional purchases. Nationalized marketing refers to marketing activities conducted by a government to promote domestic industries or trade.

Question 13

Which of the following is NOT a major logistics function?

Accepted Answer

Product designing is not a major logistics function as it mainly deals with the creation of the product itself rather than the movement and management of the product throughout the supply chain. The major logistics functions are inventory management, warehousing, transportation, and packaging.

Question 14

When the seller allows only certain outlets to carry its products, this strategy is called ________.

Accepted Answer

Exclusive distribution is a strategy where the seller allows only certain outlets or retailers to carry its products. This is done to maintain a certain level of quality, control over distribution, and to increase the perceived value of the product among consumers. Selective distribution, on the other hand, allows a larger number of outlets to carry the product, while still maintaining some control over distribution. Subjective dealing and exclusive pricing are not commonly used terms in distribution strategies. Disintermediation refers to the removal of intermediaries or middlemen in the distribution process.

Question 15

Producers of strong brands sometimes sell to dealers only on the condition that dealers take some or all of the rest of a product line. This practice is known as ________.

Accepted Answer

This practice is known as full-line forcing. The producer forces the dealer to take the full line of products, even if the dealer may only want to sell certain products within that line. This is done to ensure that the producer’s entire product line is represented and promoted by the dealer.

Question 16

________ or "smart tag" technology helps companies locate a product's exact position within its supply chain.

Accepted Answer

RFID (Radio Frequency Identification) technology uses electromagnetic fields to automatically identify and track tags attached to objects, including products within a supply chain. This allows companies to locate a product's exact position within its supply chain. PRM (Partner Relationship Management), VMS (Vendor Management System), BCODE (Barcode) and 3PL (Third-Party Logistics) do not directly relate to product tracking within a supply chain.

Question 17

When a seller requires its dealers to abstain from handling competitors' products, it is called ________.

Accepted Answer

Exclusive dealing refers to the practice of a seller requiring its dealers to refrain from handling or promoting the products of its competitors. This type of arrangement is meant to limit competition and maintain control over distribution channels.

Question 18

________ management calls for selecting, managing, and motivating individual channel members and evaluating their performance over time.

Accepted Answer

Marketing channel management involves selecting, managing, and motivating individual channel members, as well as evaluating their performance over time to ensure the efficient and effective functioning of the overall marketing channel. Inventory management is focused on monitoring and controlling the levels of inventory a business has on hand. Brand image and brand content are related to the perception and messaging associated with a company or product, while customer experience is focused on ensuring customer satisfaction throughout their interactions with a brand.

Question 19

________ distribution involves the use of more than one but fewer than all of the intermediaries who are willing to carry a company's products.

Accepted Answer

Selective distribution involves the selection of a limited number of intermediaries who are willing to carry a company's products. This strategy is often used for products that require a specialized selling approach, have a high price point, or require a higher level of service.

Question 20

To help recruit, train, organize, manage, motivate, and evaluate relationships with channel partners, companies are now installing integrated high-tech ________ systems.

Accepted Answer

The sentence specifically mentions managing relationships with channel partners, which is the role of PRM systems. The other options are not directly related to this task.

Quiz 12: Marketing Channels: Delivering Customer Value