Question 1

Refer to the scenario below to answer the following questions.
Kimberly's Crown sells and designs jewelry. Despite the jewelry's popularity, products are available only through a few shopping stores across the country.
-What distribution strategy does Kimberly's Crown use?

Accepted Answer

Kimberly's Crown uses a selective distribution strategy by selling its products through a limited number of shopping stores across the country. This approach allows the company to control the availability and placement of its products while still reaching a significant number of customers.

Question 2

________ are a specialized means of shipping petroleum, natural gas, and chemicals from sources to markets.

Accepted Answer

Pipelines are specifically designed and built for transporting petrochemicals and natural gas through underground pipes, making them the most efficient and cost-effective means of transportation. Airtunnels, rail flatcars, steamships, and airlines are not suitable for transporting these materials.

Question 3

Which of the following is true of transporting goods via railroads?

Accepted Answer

Railroads are known for their capability to transport large amounts of bulk products over long distances efficiently and cost-effectively. They are especially useful for commodities such as coal, grains, and minerals. Therefore, option C is the correct answer.

Option A is incorrect because digital technology products are typically lightweight and require faster and more flexible means of transportation. Option B is incorrect because railroads can transport a wide range of goods but are not specialized in petroleum, natural gas, and chemicals. Option D is incorrect because while railroads do have fixed routes and schedules, they are efficient in utilizing these routes and schedules to move products. Option E is also incorrect because while railroads can be affected by weather conditions, they are not the slowest mode of transportation.

Question 4

Which of the following is true of shipping goods via water transportation?

Accepted Answer

The answer of Which of the following is true of...

Question 5

________ management is the logistics concept that emphasizes teamwork-both inside the company and among all the marketing channel organizations-to maximize the performance of the entire distribution system.

Accepted Answer

Integrated logistics involves a collaborative effort among all members of the supply chain to optimize the performance of the distribution system. This means that all organizations work together as a team to achieve common goals, such as cost reduction, improved customer service, and increased efficiency. By using integrated logistics, companies can better manage inventory, transportation, and other key components of the supply chain.

Question 6

Refer to the scenario below to answer the following questions.
Kimberly's Crown sells and designs jewelry. Despite the jewelry's popularity, products are available only through a few shopping stores across the country.
-Kimberly decides to alter its distribution strategy so that its jewelry is accessible to the public only through one distributor. The strategy they're considering is known as ________ distribution.

Accepted Answer

The strategy Kimberly is considering is exclusive distribution, which limits the number of distributors to only one. This is in contrast to extensive distribution, which involves a large number of distributors, selective distribution, which involves a limited number of distributors, elusive distribution, which is not a recognized term, and elective distribution, which is also not a recognized term.

Question 7

Heart of Midnight sells blue orchids to major florists around the world. Their key requirement is speed. Which of the following modes of transport will help them?

Accepted Answer

Air carriers would be the best choice for Heart of Midnight as speed is their key requirement and air transport is the fastest mode of transportation.

Question 8

Which of the following is true of using trucks as a transportation mode?

Accepted Answer

Trucks are highly flexible in their routing and time schedules, which means they can adapt to changes in demand or unexpected events quickly. While truck transportation may not always be the cheapest option, it offers the advantage of speed and convenience, making it a preferred mode of transportation for many businesses.

Question 9

Refer to the scenario below to answer the following questions.
Giant Beanstalks is a company based in Maryland which processes and cans vegetables. It has contracts with several large farms in Riverdale, 80 miles away from the factory, that agree to sell their produce to Giant Beanstalks. The company's products are available to the public only through Greenleaf, a grocery chain with 38 stores in the country.
-Which of the following is Giant Beanstalks' upstream partner?

Accepted Answer

Upstream partners are the ones who supply the raw materials or products to the company. In this case, the farmers of Riverdale are the upstream partners of Giant Beanstalks as they supply the company with vegetables which are then processed and canned by the company.

Question 10

Refer to the scenario below to answer the following questions.
Giant Beanstalks is a company based in Maryland which processes and cans vegetables. It has contracts with several large farms in Riverdale, 80 miles away from the factory, that agree to sell their produce to Giant Beanstalks. The company's products are available to the public only through Greenleaf, a grocery chain with 38 stores in the country.
-What distribution strategy does Giant Beanstalks use?

Accepted Answer

The answer of Refer to the scenario below to answer...

Question 11

Refer to the scenario below to answer the following questions.
Giant Beanstalks is a company based in Maryland which processes and cans vegetables. It has contracts with several large farms in Riverdale, 80 miles away from the factory, that agree to sell their produce to Giant Beanstalks. The company's products are available to the public only through Greenleaf, a grocery chain with 38 stores in the country.
-Which of the following modes of transport should Roland choose to transport the unprocessed vegetables from Riverdale's farms to the Giant Beanstalks' factory quickly and with minimum cost?

Accepted Answer

Truck transportation would be the best choice as it is a cost effective and efficient mode of transportation for perishable goods like vegetables. Air carrier transportation would be too expensive and unnecessary for such short distances. Pipeline and oil tanks are not applicable for transporting unprocessed vegetables. Airtunnels are not a viable mode of transportation for goods.

Question 12

Using ________, retailers can share real-time data on sales and current inventory levels with suppliers.

Accepted Answer

Vendor-managed inventory (VMI) systems allow retailers to share real-time data on sales and current inventory levels with suppliers. The supplier then takes responsibility for maintaining the appropriate inventory levels and replenishing the retailer's stock as needed. This helps to optimize inventory levels and reduce stockouts or overstocking. The other options listed are related to logistics and warehouse management but do not specifically address real-time inventory data sharing with suppliers.

Question 13

Refer to the scenario below to answer the following questions.
Giant Beanstalks is a company based in Maryland which processes and cans vegetables. It has contracts with several large farms in Riverdale, 80 miles away from the factory, that agree to sell their produce to Giant Beanstalks. The company's products are available to the public only through Greenleaf, a grocery chain with 38 stores in the country.
-Roland is the logistics manager of Giant Beanstalks. Which of the following is NOT an area of responsibility for him?

Accepted Answer

The advertising of the final product is usually the responsibility of the marketing department, not the logistics manager. The other options (A, B, D, E) are all within the responsibilities of the logistics manager.

Question 14

Refer to the scenario below to answer the following questions.
Kimberly's Crown sells and designs jewelry. Despite the jewelry's popularity, products are available only through a few shopping stores across the country.
-When one of the stores complains that the jewelry they're being given is inferior to the jewelry Kimberly sells to other stores, Kimberly experiences ________ conflict.

Accepted Answer

The conflict being described is between Kimberly's company and one of the shopping stores that sells their jewelry, suggesting a conflict between different levels within the distribution channel. This is known as vertical conflict.

Question 15

Refer to the scenario below to answer the following questions.
Kimberly's Crown sells and designs jewelry. Despite the jewelry's popularity, products are available only through a few shopping stores across the country.
-What mode of transport should Kimberly use to ship its goods over long distances as quickly as possible?

Accepted Answer

Air transport is the quickest mode of transport for long distances. It will ensure that the jewelry reaches its destination in a shorter period.

Question 16

Which of the following is the most effective way for a company to ship perishable goods over long distances, if its key requirement is speed?

Accepted Answer

Air transport is the most effective way for a company to ship perishable goods over long distances, if its key requirement is speed. Air transport allows for quick delivery times and enables the goods to arrive at their destination before they perish.

Question 17

Which of the following is true about using air carriers as a transportation mode when shipping products?

Accepted Answer

Air carriers are ideal when time is short and speed is needed, as they offer the fastest transportation mode. However, they are not the most cost-effective option and may not be suitable for all types of goods, particularly those that are bulky or heavy. They do not provide in-transit processing services, and their use is not limited to shipping chemicals.

Question 18

Which of the following is the most effective way for a company to ship bulky, non-perishable products if its key requirement is low-price?

Accepted Answer

The answer of Which of the following is the most...

Question 19

In intermodal transportation, which of the following describes the use of both rail and trucks for transportation?

Accepted Answer

Piggyback refers to the use of both rail and trucks for transportation.

Question 20

In intermodal transportation, which of the following describes the use of both water and trucks for transportation?

Accepted Answer

The answer of In intermodal transportation, which of the following...

Quiz 12: Marketing Channels: Delivering Customer Value

Refer to the scenario below to answer the following questions. Kimberly's Crown sells and designs jewelry. Despite the jewelry's popularity, products are available only through a few shopping stores across the country. -What distribution strategy does Kimberly's Crown use?