Question 1

Many critics allege that the marketing system causes ________ to be higher than they would be under more 'sensible' systems.

Accepted Answer

The marketing system involves various intermediaries between producers and consumers, such as wholesalers, retailers, and advertising agencies, who all add to the cost of the product. These costs are ultimately passed on to the consumer in the form of higher prices. Some critics argue that removing some of these intermediaries and implementing a more direct system could result in lower prices for consumers.

Question 2

Which of the following advertising situations would LEAST likely be considered 'puffery'?

Accepted Answer

D

Question 3

________ persuades people to buy goods they had not thought of buying.

Accepted Answer

High-pressure selling involves convincing customers to purchase goods they had not originally intended to buy through aggressive and persuasive tactics. The other choices are not related to this concept.

Question 4

In which of the following scenarios would high-pressure selling tactics typically be most advantageous for marketers?

Accepted Answer

High-pressure selling tactics are typically used in one-time selling situations for short-term gain, where the focus is on closing the sale and making a quick profit. These tactics may not be effective in situations where building long-term relationships with customers is important or with dissatisfied customers who may have negative feelings towards the company.

Question 5

The ________ specifically focuses on future company needs rather than both future company and future customer needs.

Accepted Answer

Strategic planning concept specifically focuses on future company needs rather than both future company and future customer needs. The other concepts such as societal marketing concept, sustainable marketing concept, and marketing concept all consider both company and customer needs. The consumer business concept is not a commonly recognized marketing concept.

Question 6

A CBD department store was accused of deceptive promotion.Which of the following best explains what might have happened?

Accepted Answer

The answer of A CBD department store was accused of...

Question 7

_________ marketing calls for socially and environmentally responsible actions to meet current and future needs.

Accepted Answer

The answer of _________ marketing calls for socially and environmentally...

Question 8

Critics charge that high advertising and promotion costs unnecessarily increase retail prices.Marketers would most likely respond to this criticism by arguing that advertising adds ________.

Accepted Answer

Marketers would argue that advertising adds value by providing information about product availability and merits to consumers. This information helps consumers make informed decisions, which can ultimately lead to higher satisfaction with the product and increased repeat purchases. Additionally, advertising can help create brand awareness and loyalty, which can also contribute to increased sales and profits for the company.

Question 9

Deceptive promotion differs from deceptive pricing in that deceptive promotion overstates the product's ________ or ________.

Accepted Answer

Deceptive promotion means overstatement of a product's features or performance to mislead the customers. On the other hand, deceptive pricing means creating a false impression of a product's price, discount or value. Therefore, the correct answer is option B, as it includes the most appropriate features of deceptive promotion.

Question 10

A firm was accused of deceptive pricing by the ACCC.Which of the following explains what might have happened?

Accepted Answer

Advertising a large price reduction from a phony high retail list price is known as "phantom pricing," and is a form of deceptive pricing. This is most likely what the firm was accused of by the ACCC.

Question 11

Critics point out that in the pharmaceutical industry,a pill that costs five cents to make may cost the consumer $2 to buy.This is an example of which of the following?

Accepted Answer

Excessive mark-ups refer to the practice of selling a product at a much higher price than what it costs to produce, which can lead to inflated consumer prices. This is commonly seen in the pharmaceutical industry where companies set high prices for their products to cover the cost of research and development.

Question 12

________ calls for socially and environmentally responsible actions that meet the present needs of consumers and businesses while also preserving or enhancing the ability of future generations to meet their needs.

Accepted Answer

The answer of ________ calls for socially and environmentally responsible...

Question 13

The ________ considers the future welfare of consumers.

Accepted Answer

The answer of The ________ considers the future welfare of...

Question 14

Recently,a class-action lawsuit was brought against a fast food chain,charging that its food has contributed to the nationwide obesity epidemic.The suit was eventually dismissed,but many critics continue to point out the health dangers of many fast food menu items.These critics are concerned that the fast food industry is pushing ________.

Accepted Answer

The critics are concerned that the fast food industry is pushing harmful products, which contribute to the nationwide obesity epidemic.

Question 15

A long-standing criticism against intermediaries is that they mark up prices beyond the ________.

Accepted Answer

The answer of A long-standing criticism against intermediaries is that...

Question 16

Critics of the marketing system are most likely to charge that intermediaries ________.

Accepted Answer

Critics of the marketing system are likely to charge that intermediaries are inefficient in their services, adding unnecessary expenses and complexity to the distribution of goods and services.

Question 17

Advertising 'puffery' is a term for ________.

Accepted Answer

Puffery refers to exaggerations or unverifiable claims made in advertising for the purpose of attracting attention or promoting a product, but which are not intended to be taken literally. It is considered legal and not deceptive, as it is understood that consumers will not take these claims at face value. Therefore, innocent exaggeration for effect is the best choice for this term.

Question 18

The marketing concept is a philosophy of customer value and ________.

Accepted Answer

The marketing concept is centered around the idea of providing value to the customer in order to build a mutually beneficial relationship. While company profit is certainly a consideration, it is not the primary focus of the marketing concept. Innovation, relationship-building, and social benefits can all be important aspects of the marketing concept, but they are not the core philosophy. The idea of mutual gain - where both the company and the customer benefit from the interaction - is what sets the marketing concept apart from other business philosophies.

Question 19

In Australia,the national organisation responsible for administering the country's competition,fair trading and consumer protection laws is the ________.

Accepted Answer

The Australian Competition and Consumer Commission (ACCC) is the national organisation responsible for administering the country's competition, fair trading and consumer protection laws. The other options are not relevant to this particular question.

Question 20

Deceptive marketing practices fall into three groups: deceptive ________,deceptive ________,and deceptive ________.

Accepted Answer

The answer of Deceptive marketing practices fall into three groups:...

Quiz 14: Communicating Customer Value: Integrated Marketing Communications Strategy