Question 1

Which marketing principle holds that companies should organise their activities from the customer's point of view?

Accepted Answer

Customer-oriented marketing holds that companies should organise their activities from the customer's point of view, putting their needs and wants first in order to build strong customer relationships and loyalty. This principle revolves around understanding the customer and seeking to provide value to them, rather than just pushing products or services onto the market.

Question 2

All of the following are sustainable marketing principles EXCEPT ________.

Accepted Answer

While the other answer options all align with sustainable marketing principles, "equal opportunity" is not a commonly recognized principle of sustainable marketing.

Question 3

What are deficient products?

Accepted Answer

The answer of What are deficient products?
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Question 4

Which sustainable marketing principle emphasises that a company should define its mission in broad social terms rather than narrow product terms?

Accepted Answer

The sustainable marketing principle that emphasises a company should define its mission in broad social terms rather than narrow product terms is called "sense of mission". This principle highlights the importance of a company identifying and aligning its values and goals with the broader societal and environmental concerns, rather than solely focusing on its products or profits.

Question 5

Innovative marketing is ________.

Accepted Answer

Innovative marketing involves continuously seeking real product and marketing improvements, which makes choice C the best option among the given choices.

Question 6

In the progress toward environmental sustainability,a company must first strive for pollution prevention and product stewardship before developing 'beyond greening' plans.

Accepted Answer

The answer of In the progress toward environmental sustainability,a company...

Question 7

The societal marketing challenge for makers of which type of product is to add long-run benefits without reducing the product's pleasing qualities?

Accepted Answer

Pleasing products are those that give high immediate satisfaction but may bring long-term harm. The societal marketing challenge for these products is to maintain their pleasing qualities while adding long-term benefits to make them not only immediately satisfying but also beneficial in the long run.

Question 8

The societal marketing challenge for makers of which type of product is to add some pleasing qualities so that it will become more desirable in the consumers' minds?

Accepted Answer

Salutary products are those that are good for consumers but may lack appeal, so adding pleasing qualities can make them more desirable.

Question 9

Examples of pleasing products include ________.

Accepted Answer

The answer of Examples of pleasing products include ________.
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Question 10

The ________ holds that a company's marketing should support the best long-run performance of the marketing system.

Accepted Answer

The sustainable marketing concept believes that a company's marketing should ensure the best long-run performance of the marketing system, balancing the needs of consumers with the needs of the company and society as a whole. This approach considers environmental, social, and economic factors in marketing decisions, promoting sustainable practices that benefit all stakeholders. Therefore, option C is the correct answer.

Question 11

Timberland employees get 40 hours paid leave each year to pursue volunteer projects.The company runs a service day that hosts projects in 25 countries,and it supports a non-profit that brings young people into public service for a year.The CEO sees such projects and services as a powerful differentiator for Timberland with its current and potential customers.Timberland could be most accurately described as practicing ________.

Accepted Answer

Timberland's focus on volunteerism and public service aligns with a sense-of-mission marketing approach, where the company emphasizes its values and social impact to attract customers. This approach is aimed at creating a deeper connection with customers who share similar values and creating a positive reputation for the brand.

Question 12

The management strategy of environmental sustainability focuses on developing ways to sustain the environment while also producing profits.

Accepted Answer

The management strategy of environmental sustainability aims to balance economic growth with ecological well-being, ensuring that resources are used efficiently and environmental degradation is minimized. Thus, it focuses on developing ways to sustain the environment while also producing profits.

Question 13

Which of the following is the best example of a desirable product?

Accepted Answer

A tasty and nutritious breakfast food is a desirable product as it meets customer's needs and preferences for both taste and health benefits.

Question 14

________ is an organised movement seeking to protect and improve people's living environment.

Accepted Answer

The answer of ________ is an organised movement seeking to...

Question 15

When a company makes marketing decisions by considering consumers' wants and interests,the company's requirements and society's long-run interests,it is practicing ________ marketing.

Accepted Answer

Societal marketing considers not only consumers' wants and interests but also the long-run interests of society and the requirements of the company. It aims to create a better world for both the company and society by promoting sustainable and ethical practices. Thus, it is the best choice of the options given.

Question 16

An engineering group views and organises its marketing activities from the viewpoint of its buyers.Management works hard to sense,serve,and satisfy the needs of its well-defined group of buyers.What does the Group practice?

Accepted Answer

The group practices consumer-oriented marketing, as they view and organize their marketing activities from the viewpoint of their buyers and work to sense, serve, and satisfy their needs. This approach is focused on understanding and meeting the needs of the target market, rather than just promoting a product or service.

Question 17

________ is an organised movement whose aim is to improve the rights and powers of buyers in relation to sellers.

Accepted Answer

The answer of ________ is an organised movement whose aim...

Question 18

________ products give both high immediate satisfaction and high long-run benefits.

Accepted Answer

The answer of ________ products give both high immediate satisfaction...

Question 19

A company that makes products that give high immediate satisfaction but may hurt consumers in the long run makes ________ products.

Accepted Answer

Pleasing products may provide immediate satisfaction but may not be beneficial in the long run.

Question 20

In societal marketing,the ideal goal for companies is to turn all of their products into ________ ones.

Accepted Answer

The answer of In societal marketing,the ideal goal for companies...

Quiz 14: Communicating Customer Value: Integrated Marketing Communications Strategy