Which of the following is/are essential to any comprehensive definition of public relations?
A)Public relations is a management function.
B)Public relations is a planned activity.
C)Public relations is socially responsible.
D)B and C
E)All of the above.

Question

Quizplus · Accepted Answer

All of the options are essential to any comprehensive definition of public relations. Public relations is a management function, in which organizations plan, implement and evaluate communication strategies to build relationships with their publics. The activity is also planned, meaning that it is approached in a systematic way and based on research, data, and other relevant factors. Finally, public relations is expected to be socially responsible, meaning that it should pursue objectives that are in the interest of the society, and avoid any unethical or harmful practices. Therefore, to define public relations without one of these elements would be incomplete.

Which of the Following Is/are Essential to Any Comprehensive Definition