Which of the following describes the Contingency Theory of Accommodation?
A)The practice of public relations exists somewhere between accommodation and advocacy.
B)Individual practitioner roles vary from being technical to managerial.
C)Accommodation is the ideal role of the practitioner.
D)The focus is on the social legitimacy of organizations.
E)Public relations practices should reflect prevailing public opinion.

Question

Quizplus · Accepted Answer

The Contingency Theory of Accommodation is based on the idea that the practice of public relations exists somewhere between accommodation (working in the best interest of the public) and advocacy (working solely in the best interest of the organization). This theory suggests that public relations practitioners must adapt their communication strategies in response to the specific needs and attitudes of different publics. Therefore, the best choice to describe this theory is A, which acknowledges the importance of balancing accommodation and advocacy in public relations practice.

Which of the Following Describes the Contingency Theory of Accommodation