The values-driven management of relationships between an organization and the publics that can affect its success is known as ________.
A)values-added public relations
B)values-driven public relations
C)the dynamic approach to public relations
D)reputation management
E)relationship building

Question

Quizplus · Accepted Answer

Values-driven public relations focuses on building and maintaining relationships based on shared values between an organization and its publics. This approach helps to establish trust and credibility, and can lead to stronger, more mutually beneficial relationships in the long term. The other options are either incorrect (A, C, and E) or only partially correct (D, which is one aspect of values-driven PR but does not encompass the full scope of the approach).

The Values-Driven Management of Relationships Between an Organization and the Publics