Question 1

Even when document distribution is delegated to others,the writer should double-check to make
certain it has been successfully accomplished.

Accepted Answer

The writer should always verify that their documents have been successfully distributed, even when the task is delegated to someone else.

Question 2

Who is in charge of the approval stage of the writing process?

Accepted Answer

The answer of Who is in charge of the approval...

Question 3

In conducting research for its Campaign for Real Beauty,Dove learned that ________ percent of women surveyed considered themselves beautiful.

Accepted Answer

Dove's Campaign for Real Beauty found that only 2 percent of women surveyed considered themselves beautiful.

Question 4

The Dove Campaign for Real Beauty _____.

Accepted Answer

The Dove Campaign for Real Beauty was based on research and sought to correct erroneous media messages directed to young women, but it did not directly promote the company's beauty-care products. Therefore, options B and C are correct while option A is incorrect, and the best choice is D.

Question 5

What are some of the things a writer should take into account when preparing communications for a
diverse public?

Accepted Answer

The answer of What are some of the things a...

Question 6

You should break any of the guidelines in the textbook for writing for the ear when doing so will
assist the listener.

Accepted Answer

The ultimate goal of writing for the ear is to make it easy for the listener to understand and follow. If breaking a guideline in the textbook can achieve this goal, then it's acceptable to do so.

Question 7

What is the inverted pyramid?

Accepted Answer

The answer of What is the inverted pyramid?...

Question 8

In the case study "Capitalizing on Tragedy: The Marketing of a Plane Crash," the insurance
company made its offending statements in a blog post.Does the fact that the incident was limited to the Internet minimize its impact?

Accepted Answer

The answer of In the case study "Capitalizing on Tragedy:...

Question 9

The first step in the creative thinking process is to _____

Accepted Answer

The first step in the creative thinking process is to gather information and ideas that can be used to generate new and innovative solutions. This can involve doing research, brainstorming, or exploring different perspectives and viewpoints. Without this initial gathering of information, it can be difficult to move on to the next steps of incubating, percolating, and ultimately generating new ideas.

Question 10

Good writing is rewritten.

Accepted Answer

Good writing is rarely achieved in a single draft. It usually takes multiple revisions and edits to refine the language, structure, and content to make it the best possible version. Therefore, good writing is indeed rewritten.

Question 11

Good web writing involves ________.

Accepted Answer

Good web writing should involve current information as readers are looking for up-to-date and relevant content. Effective use of headlines and captions can also help to draw readers in and keep them engaged. However, using too many adjectives and pronouns can make the writing appear cluttered and distract from the main point. Therefore, the best choice is D, as it includes the two most important elements of good web writing.

Question 12

What does the critical-thinking acronym COGS stand for?

Accepted Answer

The answer of What does the critical-thinking acronym COGS stand...

Question 13

What is the difference between microediting and macroediting?

Accepted Answer

The answer of What is the difference between microediting and...

Question 14

The inverted pyramid is a writing style favored by journalists.

Accepted Answer

The inverted pyramid is a writing style commonly used by journalists to present information in descending order of importance, with the most important information at the top of the article or story.

Question 15

Macroediting involves a sentence-by-sentence double-check of accuracy,spelling,grammar,and
style.

Accepted Answer

Macroediting focuses on the overall structure, flow, and content of a document, rather than the detailed checking of accuracy, spelling, grammar, and style, which is known as microediting.

Question 16

A California-based insurance company provoked a negative reaction when it posted ________ on a Tesla Motors blog following a fatal plane crash involving company employees.

Accepted Answer

The correct answer is B) an advertising message. Posting an advertising message on a Tesla Motors blog following a fatal plane crash involving company employees is considered insensitive and likely to provoke a negative reaction, as it appears to exploit a tragedy for commercial gain.

Question 17

Dove doesn't try to sell its products on the Campaign for Real Beauty website.Is it a mistake?

Accepted Answer

The answer of Dove doesn't try to sell its products...

Quiz 10: Multimedia Message Development

Even when document distribution is delegated to others,the writer should double-check to make certain it has been successfully accomplished.