Before buying a cell phone, a customer wanted to find out the options available within her budget. She asked her friends for recommendations, checked out reviews, and did a Google search. Which of the following stages of the consumer buying process did she go through?
A) Problem recognition
B) Information search
C) Evaluation of alternatives
D) Purchase decision
E) Post-purchase behavior

Question

Quizplus · Accepted Answer

The customer went through the information search stage of the consumer buying process by asking her friends for recommendations, checking out reviews, and doing a Google search.

Before Buying a Cell Phone, a Customer Wanted to Find