Which of the following factors of consumer behavior deal with how people see, hear, touch, and smell and then interprets the world around him or her?
A) Social factors
B) Psychological or individual factors
C) Personal factors
D) Situational factors
E) Price factors

Question

Quizplus · Accepted Answer

Psychological or individual factors refer to a person's perception, learning, motivation, personality, and attitudes, which influence their interpretation of the world around them through their senses. Social factors refer to a person's family, friends, and social groups. Personal factors refer to a person's age, gender, income, and lifestyle. Situational factors refer to the current circumstances that influence a person's behavior. Price factors refer to the cost and perceived value of a product or service.

Which of the Following Factors of Consumer Behavior Deal with How