In a buying center, the person who authorizes the proposed actions of the decider or the buyer is known as the:
A) initiator.
B) gatekeeper.
C) user.
D) approver.
E) influencer.

Question

Quizplus · Accepted Answer

The person who authorizes the proposed actions of the decider or buyer is known as the approver. This person has the power to give final approval or veto of a purchase decision. The other roles in a buying center include the initiator, gatekeeper, user, and influencer. The initiator is the person who identifies a need for a product or service. The gatekeeper controls information flow to the decision-makers. The user is the person who will actually use the product or service. The influencer is someone who may not have the power to make a final decision, but can strongly influence the decision-making process.

In a Buying Center, the Person Who Authorizes the Proposed