Question 1

Several low-cost research approaches were mentioned in the text. List two of them.

Accepted Answer

Use available datAnswer: Conduct systematic observations. Try low-cost experimentation/test-marketing/pilots. Use quota sampling. Participate in shared cost studies. Ask professors and students at universities and colleges to volunteer their assistance.

Question 2

If you were charged with an effort to reduce texting while driving: What types of existing research would you investigate? What types of new research would you want to conduct?

Accepted Answer

Local statistics on incidence and related crashes, injuries and deaths; primary research conducted by others; journal articles; key informant interviews. Focus groups; personal interviews; observation research; crowdsourcing; quantitative surveys

Question 3

Which one of the following is not related to research characterized by Stage in the Planning Process?
A) Pretest research
B) Formative research
C) Evaluation research
D) Focus group research
E) Monitoring research

Accepted Answer

Focus group research is not necessarily characterized by a particular stage in the planning process. It can be used at any stage to gather qualitative data from a group of individuals. Pretest research, formative research, evaluation research, and monitoring research are all types of research that are typically associated with a specific stage in the planning process.

Question 4

Briefly describe each of the steps in the research planning process: Purpose, Audience, Informational Objectives, Respondents, Technique, Sample Size, source, and Selection, Pretest and Fielding, Analysis, Report.

Accepted Answer

The answer of Briefly describe each of the steps in...

Question 5

Which one of the following is not related to research characterized by Research Objectives?
A) Exploratory research
B) Evaluation research
C) Descriptive research
D) Causal research

Accepted Answer

Research objectives are a key part of all types of research, including exploratory, descriptive, and causal research. Evaluation research is also a type of research that focuses on determining the effectiveness of programs or interventions, but it is not always characterized by a specific set of research objectives. However, research objectives may still be present in evaluation research depending on the specific context and goals of the study.

Question 6

Relative to Focus Groups: When planning the focus group, what is the first question to answer? What decision are we trying to make that this group is intended to inform? What do the authors recommend as the ideal number of participants in a focus group?

Accepted Answer

The answer of Relative to Focus Groups: When planning the...

Question 7

Which one of the following is not related to research characterized by Source of Information?
A) Secondary data
B) Ethnographic research
C) Primary data

Accepted Answer

Ethnographic research is not characterized by source of information, but rather by its focus on observing and studying a particular culture or group of people through immersion and fieldwork. Secondary and primary data are both sources of information commonly used in research.

Question 8

Describe a situation where observation research might provide valuable insights for a social marketing effort: First, what is the social issue/problem this observation research is being conducted to support? What behavior would you want to observe?

Accepted Answer

The answer of Describe a situation where observation research might...

Question 9

Assume you were developing a campaign to increase seatbelt usage in your state. Assume as well that you learned that California had the highest seatbelt usage in the country. What are questions you would ask a program manager in that state?

Accepted Answer

The answer of Assume you were developing a campaign to...

Question 10

Which one of the following is not related to research characterized by Rigor of the Technique?
A) Qualitative research
B) Observation research
C) Quantitative research

Accepted Answer

The answer of Which one of the following is not...

Question 11

For the case example on increasing seatbelt usage, why did the state decide to emphasize the fine and enforcement versus saving your life?

Accepted Answer

The answer of For the case example on increasing seatbelt...

Quiz 3: Determining Research Needs and Options

Several low-cost research approaches were mentioned in the text. List two of them.

If you were charged with an effort to reduce texting while driving: What types of existing research would you investigate? What types of new research would you want to conduct?

Which one of the following is not related to research characterized by Stage in the Planning Process?

Briefly describe each of the steps in the research planning process: Purpose, Audience, Informational Objectives, Respondents, Technique, Sample Size, source, and Selection, Pretest and Fielding, Analysis, Report.

Which one of the following is not related to research characterized by Research Objectives?

Relative to Focus Groups: When planning the focus group, what is the first question to answer? What decision are we trying to make that this group is intended to inform? What do the authors recommend as the ideal number of participants in a focus group?

Which one of the following is not related to research characterized by Source of Information?

Describe a situation where observation research might provide valuable insights for a social marketing effort: First, what is the social issue/problem this observation research is being conducted to support? What behavior would you want to observe?

Assume you were developing a campaign to increase seatbelt usage in your state. Assume as well that you learned that California had the highest seatbelt usage in the country. What are questions you would ask a program manager in that state?

Which one of the following is not related to research characterized by Rigor of the Technique?

For the case example on increasing seatbelt usage, why did the state decide to emphasize the fine and enforcement versus saving your life?