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Business
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Social Marketing Changing
Quiz 12: Place: Making Access Convenient and Pleasant
Path 4
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Question 1
Essay
Second, indicate a strategy that will make this behavior more likely by overcoming psychological barriers to the place (perhaps by choosing an alternative one) where acquire any tangible goods or services or perform the behavior:
Question 2
Essay
First, indicate some desired behavior:
Question 3
Essay
First, indicate some desired behavior:
Question 4
Essay
Second, indicate a strategy that will make this behavior more likely by being where your target audience shops or dines out with either tangible goods or services you are promoting or where they will be performing the behavior.
Question 5
Essay
First, indicate some desired behavior:
Question 6
Essay
First, indicate some desired behavior:
Question 7
Multiple Choice
Which one of the following is not a component of the "Place" strategy?
Question 8
Short Answer
Second, indicate a strategy that will make this behavior more likely by making the location for acquiring any tangible goods and services or performing the behavior closer:
Question 9
Essay
First, indicate some desired behavior:
Question 10
Essay
First, indicate some desired behavior:
Question 11
Essay
Second, indicate a strategy that will make this behavior more likely by making the location where will acquire any tangible goods and services or perform the desired behavior more appealing:
Question 12
Short Answer
Second, indicate a strategy that will make this behavior more likely by being where your target audience hangs out with tangible goods or services or recommendations on where they perform the behavior.