Matt's Mobile Services has designed a cell phone plan especially for tech-savvy teens who are heavy cell-phone users and live in households earning over $150,000 per year. In tailoring the plan for a specific group of consumers based on their particular needs, Matt's Mobile Services has provided an example of ________.
A) societal marketing
B) broadcasting
C) market targeting
D) the selling orientation
E) the product concept

Question

Quizplus · Accepted Answer

Matt's Mobile Services has developed a cell phone plan for a specific group of consumers based on their needs, which is an example of market targeting. Society marketing is focused on balancing the interests of the company, consumers, and society, broadcasting is a one-way communication method to a wide audience, the selling orientation is focused on aggressive sales tactics to push products, and the product concept is centered on creating the best product possible without considering consumer needs.

Matt's Mobile Services Has Designed a Cell Phone Plan Especially