A(n)_______________ is either a person or medium providing consumption-related information and hired and paid by and organization. A(n)__________________ is person whom the message receiver knows personally, such as a parent or friend who gives product information or advice, or an individual met and respected online.
A) informal source; symbolic source
B) informal source; formal source
C) formal source; symbolic source
D) formal source; informal source
E) symbolic source; formal source

Question

Quizplus · Accepted Answer

The first blank refers to a formal source, which is someone hired and paid by an organization to provide information. The second blank refers to an informal source, which is someone the message receiver knows personally, such as a friend or online acquaintance. Therefore, the best choice is D, formal source for the first blank and informal source for the second blank.

A(n)_______________ Is Either a Person or Medium Providing Consumption-Related Information