Which of the following is the most popular method for segmenting markets?
A) demographic
B) gender
C) psychographic
D) behavioral
E) geographic

Question

Quizplus · Accepted Answer

Demographic segmentation is the most popular method for segmenting markets. This is because it is relatively easy and cost-effective to collect and analyze demographic data, such as age, income, education level, and geographic location. Additionally, demographic variables are often strongly correlated with consumer behavior, making them useful predictors of consumer needs, wants, and preferences. While other methods, such as psychographic and behavioral segmentation, can provide valuable insights, they tend to be more complex and difficult to apply on a large scale.

Which of the Following Is the Most Popular Method for Segmenting