The division of buyers into groups based on their knowledge,attitudes,uses,or responses to a product is ________ segmentation.
A) behavioral
B) psychographic
C) age and life cycle
D) demographic
E) geographic

Question

Quizplus · Accepted Answer

Behavioral segmentation divides buyers based on their behavior towards the product, such as their usage rate, loyalty, benefit sought, and occasion. This approach allows the marketer to tailor their marketing efforts towards specific groups, making it more effective and efficient. Psychographic segmentation is based on buyers' attitudes, values, and lifestyles. Age and life cycle segmentation is based on the buyer's stage in life. Demographic segmentation is based on the buyer's measurable characteristics such as age, income, gender, and education level. Geographic segmentation divides buyers based on their location or region. While all of these approaches can be useful in market segmentation, behavioral segmentation is the best choice for dividing buyers based on their behavior towards the product.

The Division of Buyers into Groups Based on Their Knowledge,attitudes,uses,or