Marketers must be most careful to guard against which of the following when using age and life-cycle segmentation?
A) underestimating
B) stereotyping
C) traditional marketing
D) cultural bias
E) gender bias

Question

Quizplus · Accepted Answer

When using age and life-cycle segmentation, marketers must be most careful to guard against stereotyping. This means assuming that all consumers within a certain age group or life stage have similar needs, interests, and characteristics, without taking into account individual differences. Stereotyping can be offensive and ineffective in marketing, as it oversimplifies and overlooks the diversity within age and life-cycle segments.

Marketers Must Be Most Careful to Guard Against Which of the Following