Lifestyle characteristics and personality characteristics are two types of variables used in ________ segmentation.
A) demographic
B) behavioral
C) social class
D) psychographic
E) user status

Question

Quizplus · Accepted Answer

Psychographic segmentation uses lifestyle characteristics and personality characteristics as variables to group consumers based on their values, attitudes, interests, and behaviors. This type of segmentation goes beyond demographics or behavior alone and focuses on the psychological and emotional aspects of consumer behavior.

Lifestyle Characteristics and Personality Characteristics Are Two Types of Variables