Lexus targets wealthy consumers with similar needs and buying behaviors,even though the consumers are located in different countries.This is an example of ________.
A) intermarket segmentation
B) loyalty segmentation
C) life-cycle segmentation
D) targeting segmentation
E) psychographic segmentation

Question

Quizplus · Accepted Answer

Intermarket segmentation refers to dividing the market based on similarities in consumer needs and behaviors across different regions or countries. In this case, Lexus is targeting wealthy consumers with similar needs and buying behaviors in different countries, indicating the use of intermarket segmentation.

Lexus Targets Wealthy Consumers with Similar Needs and Buying Behaviors,even