When New Asia Shipping uses segmented marketing,it targets several segments and designs separate offers for each one.This approach is called ________ marketing.
A) undifferentiated
B) differentiated
C) target
D) individual
E) niche

Question

Quizplus · Accepted Answer

Segmented marketing involves targeting several segments with separate offers, which is the definition of differentiated marketing. Undifferentiated marketing involves targeting everyone in the same way, target marketing involves targeting a specific group, individual marketing involves customizing products for individuals, and niche marketing involves targeting a small specific group.

When New Asia Shipping Uses Segmented Marketing,it Targets Several Segments