Successful niche marketing is most dependent on a firm's ________ and its ________.
A) promotions strategy; services
B) individual relationships with customers; positioning
C) superior products; value network partners
D) greater knowledge of customers' needs; special reputation
E) competitive advantage in comparison to mass-market companies; affordable pricing

Question

Quizplus · Accepted Answer

Successful niche marketing depends on a firm's greater knowledge of customers' needs to offer niche-specific products or services and its special reputation as a provider of those products or services within that niche market.

Successful Niche Marketing Is Most Dependent on a Firm's ________