As in consumer segmentation,many marketers believe that ________ and ________ segmentation provide the best basis for segmenting business markets.
A) geographic; demographic
B) user status; user loyalty
C) benefits; buying behavior
D) age and life-cycle; psychographic
E) income; usage rate

Question

Quizplus · Accepted Answer

Business markets are focused on specific benefits and behaviors, rather than demographics or geographic locations. Therefore, benefit and buying behavior segmentation provide the most useful basis for segmenting business markets. User status and user loyalty may also be relevant variables in B2B segmentation, but they are not as commonly used as benefits and buying behavior. Age and life-cycle and psychographic segmentation are typically more relevant in B2C segmentation, while income and usage rate may be important in certain B2B markets but are not as widely applicable as benefit and behavior-based segmentation.

As in Consumer Segmentation,many Marketers Believe That ________ and ________

As in Consumer Segmentation,many Marketers Believe That and