In general,a company should enter only segments in which it can ________ and ________.
A) offer lower prices; ship faster
B) offer superior value; gain advantages over competitors
C) offer superior value; ship faster
D) gain advantages over competitors; mass market its products
E) offer lower prices; develop customer loyalty

Question

Quizplus · Accepted Answer

A company should focus on segments where it has a competitive advantage and can offer superior value compared to its competitors. This will allow the company to attract and retain customers, and ultimately gain market share. Simply offering lower prices or faster shipping may not be enough to ensure long-term success in a particular segment.

In General,a Company Should Enter Only Segments in Which It