Brian Ho has compiled a list of things that make segments more attractive.Which one of the following items should NOT be on the list?
A) relative power of buyers
B) lack of powerful suppliers to control prices
C) few substitute products
D) competition with superior resources
E) financial resources

Question

Quizplus · Accepted Answer

Competition with superior resources would not make a segment more attractive, as it would make it harder for companies to compete effectively within that segment. The other options (A, B, C, and E) would all make a segment more attractive by reducing competition or increasing profitability.

Brian Ho Has Compiled a List of Things That Make