To evaluate the different market segments your company serves,you would look at all of these factors EXCEPT which one?
A) segment size
B) segment growth
C) segment structural attractiveness
D) company values
E) company resources

Question

Quizplus · Accepted Answer

Company values are not a factor used to evaluate market segments. The other factors listed (segment size, segment growth, segment structural attractiveness, and company resources) are all important considerations when determining which market segments a company should target.

To Evaluate the Different Market Segments Your Company Serves,you Would