When a business market segment is large or profitable enough to serve,it is termed ________.
A) measurable
B) accessible
C) substantial
D) actionable
E) differentiable

Question

Quizplus · Accepted Answer

When a market segment is large or profitable enough to serve, it is considered substantial. Measurable refers to the ability to quantitatively measure the segment, accessible refers to the ability to reach the segment, actionable refers to the ability to take action to attract the segment, and differentiable refers to the segment being unique and different from others.

When a Business Market Segment Is Large or Profitable Enough