Developing a strong position within several segments creates more total sales than ________ marketing across all segments.
A) undifferentiated
B) differentiated
C) niche
D) target
E) individual

Question

Quizplus · Accepted Answer

Undifferentiated marketing treats all segments the same, which can lead to less effective positioning and lower total sales compared to developing strong positions in multiple segments.

Developing a Strong Position Within Several Segments Creates More Total