A brand difference is worth establishing and promoting to the extent that it satisfies all of the criteria below EXCEPT which one?
A) important
B) distinctive
C) divisible
D) affordable
E) noticeable

Question

Quizplus · Accepted Answer

A brand difference should be important, distinctive, affordable, and noticeable, but it does not need to be divisible. Divisibility is not a relevant criterion for establishing and promoting a brand difference.

A Brand Difference Is Worth Establishing and Promoting to the Extent