When a small company practices a marketing strategy in which its limited resources are used to go after a large share of two small niches.It is practicing which one of these strategies?
A) undifferentiated
B) differentiated
C) mass
D) concentrated
E) geographically dispersed

Question

Quizplus · Accepted Answer

The small company is using a concentrated marketing strategy by focusing its limited resources on two small niches. Concentrated marketing strategy targets a single market segment with a specialized marketing mix, which suits their specific needs and preferences. It is most effective for companies with limited resources operating in a small, specialized market.

When a Small Company Practices a Marketing Strategy in Which