When Burger King targets children,teens,adults,and seniors with different ads and media,it is practicing ________ segmentation.
A) user status
B) age and life-cycle
C) psychographic
D) behavioral
E) lifestyle

Question

Quizplus · Accepted Answer

Burger King is using age and life-cycle segmentation as it is targeting different age groups with different ads and media. Children might be targeted with ads featuring toys or cartoon characters, teens might be targeted with social media and music-themed marketing, adults might be targeted with value deals or health-conscious options, and seniors might be targeted with ads featuring simplicity and affordability.

When Burger King Targets Children,teens,adults,and Seniors with Different Ads and Media,it