You have just created the "perfect" ad.It communicates the full mix of benefits upon which the brand is differentiated and positioned.This full positioning of the brand is called ________.
A) value proposition
B) target marketing
C) capturing the consumers' attention
D) value profiling
E) differentiated marketing

Question

Quizplus · Accepted Answer

The full positioning of the brand that communicates the complete mix of benefits upon which it is differentiated and positioned is called the value proposition. It is the statement defining the unique value the brand provides to its consumers, highlighting its distinctive benefits, and setting it apart from the competitors.

You Have Just Created the "Perfect" Ad