What are the two ways that a company can obtain new products?
A) line extension and brand management
B) internal development and brand management
C) new-product development and acquisition
D) service development and product extension
E) market mix modification and research and development

Question

Quizplus · Accepted Answer

The two ways a company can obtain new products are through new-product development (internal development) and acquisition. Line extension, brand management, service development, and product extension are all methods of expanding existing products and not obtaining new ones. Market mix modification and research and development are also not methods of obtaining new products, but rather processes or strategies for improving existing ones.

What Are the Two Ways That a Company Can Obtain