With what groups do firms conduct concept testing for new products?
A)suppliers
B)employees
C)target consumers
D)manufacturers
E)competitors

Question

Quizplus · Accepted Answer

Firms typically conduct concept testing with their target consumers to gather feedback on new product ideas before launching them in the market. This helps them gauge consumer interest, identify potential issues, and make necessary adjustments to the product before investing in manufacturing and marketing efforts. While suppliers, employees, manufacturers, and competitors may provide useful insights, they are not the primary audience for concept testing.

With What Groups Do Firms Conduct Concept Testing for New