Which of the following is a product concept?
A) a battery-powered all-electric car
B) a pocket-size digital music player
C) an energy efficient humidifier
D) a thin,lightweight laptop with extended battery life appealing to students and young professionals who want access to their computer anywhere,anytime
E) a running shoe with built-in sensors
Correct Answer:
Verified
Q29: A fabric manufacturer has just created a
Q30: _ calls for testing new-product concepts with
Q31: A _ is the way consumers perceive
Q32: Which of the following statements best explains
Q33: For some _,a simple description consisting of
Q35: The first part of the marketing strategy
Q36: With what groups do firms conduct concept
Q37: In the concept testing stage of new-product
Q38: GrayBerry Gifts has just brainstormed a large
Q39: Which of the following is most likely
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