________ calls for testing new-product concepts with groups of target consumers.
A)Concept development
B)Concept testing
C)Idea generation
D)Idea screening
E)Test marketing

Question

Quizplus · Accepted Answer

Concept testing specifically refers to the process of testing new-product concepts with a group of target consumers. The other options are all stages in the new-product development process, but they do not necessarily involve testing with consumers.

________ Calls for Testing New-Product Concepts with Groups of Target