Which of the following is NOT a recommended method for companies to tap into their customers as sources for new-product ideas?
A) analyzing customer complaints and questions
B) relying heavily on customers to know what types of technical products they need
C) working alongside customers to get ideas and suggestions
D) turning customers into cocreators
E) putting customer-created products on the market
Correct Answer:
Verified
Q1: Which of the following is NOT a
Q2: Your firm asks you to consult external
Q2: In the concept testing stage of new-product
Q3: Which of the following is most likely
Q6: An attractive idea must be developed into
Q11: The purpose of idea generation is to
Q30: _ calls for testing new-product concepts with
Q31: A _ is the way consumers perceive
Q40: A detailed version of a new idea
Q41: Your firm added three new products earlier
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