An attractive idea must be developed into a ________.
A) product idea
B) product concept
C) screened product
D) test market
E) product strategy

Question

Quizplus · Accepted Answer

An attractive idea needs to be further developed into a product concept, which is a detailed version of the product idea. The product concept includes a description of the product, its features, benefits, and a target market. From the product concept, the company can then move on to creating a screened product, testing it in a test market, and developing a product strategy. However, the first step in the process is to refine the idea into a viable product concept.

An Attractive Idea Must Be Developed into a ________