New World Releases is conducting a business analysis to determine which of the many new songs available to management should be released.Sales must be estimated before costs can be estimated.Which of the following did your text recommend for forecasting sales?
A) conducting surveys of competitors
B) considering the history of market opinions
C) considering the sales history of similar products and conducting surveys of market opinions
D) applying the PLC concept
E) none of the above

Question

Quizplus · Accepted Answer

The text recommended considering the sales history of similar products and conducting surveys of market opinions for forecasting sales, as this approach takes into account both past performance and current consumer preferences. Considering the history of market opinions and applying the PLC concept may also be helpful, but conducting surveys of competitors was not recommended in the text.

New World Releases Is Conducting a Business Analysis to Determine