Asian Net Communications is concerned about test marketing its new device.Which of the following is NOT a disadvantage of test marketing that would likely concern Asian Net Communications?
A) Test marketing costs can be high.
B) It can take a lot of time to test market.
C) Test marketing allows time for competitors to spy and gain advantages.
D) People who are surveyed tend to tell less than the truth.
E) Test marketing does not guarantee success.

Question

Quizplus · Accepted Answer

People who are surveyed tend to tell less than the truth is not a disadvantage of test marketing.

Asian Net Communications Is Concerned About Test Marketing Its New